OUR STORY

The Rufus Group isn’t just a real estate team—we are one of the top-producing forces in Virginia and across eXp Realty. Known for leading in both sales volume and units, we specialize in new construction, large-scale developments, investor strategy, and high-impact marketing that moves inventory fast.

Jill Rufus is ranked #1 in sales and volume in the Lynchburg market and is among the top agents nationally within eXp. The team has built a reputation for selling entire communities, not just homes. From condo launches to townhome developments and luxury listings, our approach combines data-driven pricing, absorption strategy, and unmatched marketing execution.

Our business is rooted in real experience. As investors and owners of a large rental portfolio, we understand real estate from every angle—developer, investor, and end user. That perspective allows us to advise clients with clarity, confidence, and a long-term vision.

Jimmy Rufus brings decades of experience in investing, building, and scaling real estate operations, while Jill leads the charge in marketing, positioning, and deal-making at the highest level. Together, they’ve built a platform that consistently delivers results in competitive and evolving markets.

With a powerful agent network, proven launch systems, and a track record of rapid absorption, The Rufus Group has become the go-to partner for developers, investors, and clients who expect more than just a transaction.

This isn’t traditional real estate.

This is strategy. This is scale. This is The Rufus Group.

Where strategy, scale, and storytelling drive results.

THE TEAM

Jimmy started buying properties at 23 and never stopped. Today he co-manages an $8 million personal investment portfolio alongside running the commercial side of The Rufus Group — which means the advice he gives you about pricing, repairs, and timing isn't theoretical. He's made those exact calls with his own money. His background is commercial real estate, investment strategy, and knowing when a deal is worth chasing and when it isn't. That knowledge sits on your side of the table.
JIMRUFUS@OUTLOOK.COM
(434) 258-6912

Jill Rufus is the heart of the client experience at The Rufus Group. A former social worker turned entrepreneur, she has built successful ventures including managing 25 rental properties and an online reselling business. Jill blends empathy with business expertise to deliver personalized, people-first real estate strategies. Her commitment to tailored client journeys has helped The Rufus Group close over 200 homes in the past year, while she also co-manages the team’s $8 million investment portfolio alongside Jimmy.
JILLRUFUSEXP@GMAIL.COM
(434) 258-5362

Before Drake sold real estate, he built an Instagram following of over a million people — as a teenager — and sold the account to a California media company. That experience is why your home reaches an audience most agents in this market don’t know how to build. Today he runs the content and marketing engine for The Rufus Group, producing the kind of hyperlocal video content that reached 208,000 unique people in the last six months without a single dollar in paid advertising. When your home goes on the market, Drake is the reason the right people already know who we are.
DRAKERUFUSEXP@GMAIL.COM
(434) 544-1174

Real estate concierge and event planner extraordinaire, Larkin keeps every detail seamless. She manages our 25 short-, mid-, and long-term rentals, oversees complimentary staging for sellers, and furnishes our property portfolio. From team events to curated client experiences, Larkin creates moments that are both thoughtful and unforgettable.
LARKIN.SCOTT.ORME@GMAIL.COM
(434) 841-2287

As a Realtor with over 17 years of experience in real estate and accounting, Jessica brings expertise in property valuations, coordinating listings, and managing the post-contract process. Jessica also manages many of the details of The Rufus Group projects including renovation properties and our personal portfolio of rentals.
JESSICAGARNERREALESTATE@GMAIL.COM
(434) 665-2279

When you go under contract on a home, the clock starts. Earnest money due in 5 days. Inspection window closing in 14 days. Appraisal deadline, HOA review period, lender conditions — each one with a hard cutoff, and missing any of them can kill the deal or cost you money. Most buyers don’t know these deadlines exist until they’ve already passed. Nikki does nothing but this. Over 103 Heritage Pointe contracts ran through her simultaneously and every deadline was met. When you go under contract with The Rufus Group, you show up to closing day with nothing left to chase.
NIKKISANZREALESTATETC@GMAIL.COM
(786) 539-7378

For the past seven years, Gibson has worked alongside The Rufus Group, gaining valuable experience in property management and real estate operations. In addition, Gibson runs his own side business specializing in painting, flooring, and handyman services, giving him hands-on experience in property maintenance and home improvement.
GIBSONRUFUSREALESTATE@GMAIL.COM
(434) 477-3993

Why should you hire a team?

When it comes to buying or selling a property, having a real estate team on your side is game-changer. Not only will they always be available to take calls and show properties, but they'll also bring a wealth of experience and expertise to the table.

When it comes time to take your largest asset to market, it's vital to have a variety of perspectives to build your specific marketing plan. As a team we build a plan just for your home and each listing is vetted through the team, which ensures we don't have any holes in our marketing.

Our job is to get you the best deal and often times that is through leveraging our combined skillsets...and NETWORKS.

While we personalize our marketing approach, we systemize our approach to paperwork, ensuring you always know what's coming next.